A level of ad-supported Apple TV+ is starting to seem almost inevitable. According Apple recently hired former ad-tech executive Lauren Fry “to help build a video advertising business” for its streaming service. Before his most recent stint at a digital advertising company Fry held ad sales positions at AT&T and Comcast.
Bringing more ads to Apple TV+ would be in line with some of Apple’s most recent actions. Towards the end of last year, the company started , a move that could be a precursor to other first-party software. It’s worth noting that before Fry’s hire, Apple was already showing ads next to . In November, Bloomberg also reported that Apple was building a live TV ad network to support its . As Information As he points out, an ad-supported tier would be the easiest way for Apple to bring more ads to TV+. A handful of other streaming platforms, including and , already offer those tiers to customers, as they’re an easy way for those services to grow their subscriber base.
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