Apple has resumed talks with OpenAI, the maker of ChatGPT, to boost some ai features coming to iOS 18, according to a ai-features?srnd=undefined&sref=10lNAhZ9″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:new report;elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1;itc:0;sec:content-canvas”>new report in Bloomberg. Apple is also building its own large language models to power some iOS 18 features, but its talks with OpenAI focus on a “chatbot/search component.” x.com/markgurman/status/1783991871284678837″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:according;elm:context_link;elmt:doNotAffiliate;cpos:2;pos:1;itc:0;sec:content-canvas”>according to Bloomberg Reporter Mark Gurman.
Apple is also reportedly in talks with Google to license Gemini, Google's ai-powered chatbot, for iOS 18. Bloomberg reports that those talks are still ongoing and things could still go in either direction because Apple isn't has made a final decision about what technology the company is going to use. It's conceivable, Gurman says, that Apple will eventually end up licensing ai technology to both companies or neither of them.
Until now, Apple has been notably quiet about its ai efforts, even as the rest of Silicon Valley has immersed itself in an ai arms race. But he's left enough clues to indicate that he's up to something. When the company announced its results in February, CEO Tim Cook saying that Apple continues to work and invest in artificial intelligence and is “excited to share details of our ongoing work in that space later this year.” It claimed that the new MacBook Air M3 it launched last month was the “world's best consumer laptop for ai” and will reportedly start launching ai-focused laptops and desktops later this year. And earlier this week, Apple ai-open-source-models/” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:also released;elm:context_link;elmt:doNotAffiliate;cpos:7;pos:1;itc:0;sec:content-canvas”>also released a handful of large open source language models that are designed to run locally on devices rather than in the cloud.
It's still unclear what Apple's ai features will look like on iPhones and other devices. Generative ai remains notoriously unreliable and prone to making up answers. Recent ai-powered devices, such as the Humane ai Pin, received disastrous reviews, while others, such as the Rabbit R1, have yet to prove themselves.
We'll find out more at WWDC on June 10.