Yves Saint Laurent Beauty confirms a two-part NFT campaign titled “Black Opium: The Night Is Ours”. The campaign is to honor his legacy line of Black Opium fragrances. The first part of this campaign is a 2014 NFT drop “YSL Beauty Night Blocks”, a tribute to the year the fragrance was created. Furthermore, the legendary fashion brand aims to merge the purchase of a physical product with a digital collectible! Read on to learn more about the YSL drop, how you can collect the NFTs, and the utilities behind the project.
How can I collect the Yves Saint Laurent NFT Drop?
YSL Beauty is a community of over 24,000 digital fashion NFT enthusiasts, collectors, and creators. The brand is associated with the native platform web3 P00Ls, a platform that is committed to preventing and combating intimate partner violence. To clarify, YSL NFTs are minted in Polygon.
The last campaign has two phases. YSL’s first release is geared towards onboarding the masses by allowing its community and other members to purchase a fragrance directly from its website. This purchase also comes with an NFT! Second, all funds raised from the second Yves Saint Laurent NFT release “YSL Beauty Night Masters” will go to the “Abuse Is Not Love” charity program.
“This latest release within the “YSL Beauty Blocks” collection allows us to embark on a new audience on web3, true to our promise to make this new use more accessible and test the potential of NFTs when integrated into a gaming experience. Purchase online. ” Diane Hecquet, digital and marketing director of Yves Saint Laurent Beauty.
When purchasing a Black Opium fragrance at the YSL Beauty Official Online Store, collectors in the United States, the United Kingdom, Australia, and France will also take advantage of an NFT. All users need to do to claim is to download and install the official YSL Beauty wallet app. Once the app is downloaded, they can claim their piece of the 2014 units. Digital collectibles come in two types: Original Editions and Ultra Rare Editions.
More about the YSL NFT collection
The private sale takes place on March 1 and the public sale on March 3. There are 2,000 original units in the collection and 14 ultra-rare NFTs. All collectibles perfectly capture the essence of the Black Opium Eau de Parfum universe. Additionally, the ultra rare editions feature YSL’s latest addition to the fragrance franchise: Black Opium Le Parfum. The name of this particular contestant was given through YSL’s Instagram and Twitter communities.
In addition, holders get several benefits when buying the NFT, such as:
- Access to the private sale of the second chapter of the Black Opium web3 activation “The night is ours”.
- A yslbeauty.com gift voucher together with the NFT.
- Access to exclusive YSL content.
- A 90ml Black Opium Le Parfum fragrance plus a curated YSL Beauty kit to “get the Black Opium look”.
After Drop 1, “YSL Beauty Blocks” holders receive a notification directly to their wallets about the second drop. This second release also opens up early access to the brand’s web3 community during the private sale hosted on the website. YSL also claims that the second release features inspiring female artists. The brand will reveal the artists shortly.
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