<img src="https://crypto.news/app/uploads/2023/10/crypto-news-Supra-and-Google-Partner04.webp” />
Google has updated its advertising policy regarding cryptocurrencies and related products.
According to the company statementStarting January 29, 2024, Google will allow advertising of investment products related to digital assets, including exchange-traded funds (ETFs).
“In January 2024, Google will update the Cryptocurrency and Related Products policy to clarify the scope and requirements for advertising Cryptocurrency Coin Trusts.”
google update
In September, Google also allowed advertising of blockchain-based games using non-fungible tokens (NFTs). The company classified as permitted games that allow players to purchase in-game items, particularly virtual clothing for characters or weapons. At the same time, advertising for games in which players place bets, including NFTs, in exchange for the chance to win something that has real value, such as other tokens, remains prohibited.
At the end of October, the Google Trends analysis service Recorded maximum values in the number of queries for the keyword “Spot bitcoin ETF” in international Google search, which indicates the maximum interest in this topic by ordinary users.
Several large institutional players have already filed applications for bitcoin (btc) ETFs. The launch of these investment products is considered in the crypto community as the catalyst for a new bullish cycle in the market. Analysts at Bloomberg Intelligence previously estimated that the probability of the SEC approving the ETF in early January 2024 is 90%.