Anyone sitting on a mountain of cryptocurrency can now use it to buy a Ferrari in the United States. According crypto-payment-its-cars-us-2023-10-14/” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:Reuters;elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1;itc:0″>Reuters, the luxury automaker is working with crypto payments processor BitPay to accept bitcoin, ether, and USDC for purchases in the United States, something customers have apparently been asking for. Europe is expected to receive the same treatment in early 2024, with other regions to follow.
There will be no surcharges for those who pay with cryptocurrencies, said Ferrari commercial and marketing director Enrico Galliera. Reuters, and BitPay will convert those payments to traditional currency at the time of the transaction to avoid volatility issues. Galliera said the move will help the company reach “people who are not necessarily our customers but who could afford a Ferrari.”
Last year, ferrari announced a commitment to more sustainable operations, including reducing its environmental footprint, and the adoption of notoriously energy-intensive cryptocurrencies would seem to run counter to that. But the company insists this does not interfere with its mission. Galliera cited recent progress in improving the carbon footprint of cryptocurrencies, such as increased reliance on renewable energy sources, and said Reuters“Our goal of achieving carbon neutrality by 2030 across our entire value chain is absolutely confirmed.”
