Whether it was the Walkman laptops and Trinitron TVs of yesteryear or the PlayStation consoles, Alpha cameras and superlative headsets of the 21st century, Sony has long been a mainstay at CES. But for the past few years, at the world's largest electronics trade show, Sony has chosen to focus on a different field: automotive. The Afeela electric vehicle dominated Sony's 2023 and 2024 CES press conferences, and we know that trend will continue through 2025, with an appearance at Sony's event (and a follow-up press conference). already confirmed.
What to expect at the Sony CES 2025 press conference
Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After a surprise launch at CES 2023, Sony's CES presser provided additional details about the electric vehicle's LiDAR sensor suite and ai-enhanced cockpit tech (the latter coming with help from Microsoft) at CES 2024. If the With the car's previously announced scheduling benchmarks (pre-orders in 2025 ahead of availability in 2026) remaining intact, we look forward to finding out which of Afeela's concept cars the subtleties will actually make. the cut once you enter the streets of the real world.
Of course, it won't be all Afeela all the time in Las Vegas. Expect Sony to spend time talking about its pictures, games, or maybe even its movie studio division. And with any luck, we'll get more information about the company's XR headphones, which were shown at the 2024 show and never seen again. CES 2025 would be the perfect place to show off a meaty update to a potential Apple Vision Pro competitor.
Sony CES 2025 live stream
You can watch the Sony CES press conference below. The broadcast will begin on Monday, January 6 at 8:00 pm ET.
Afeela's separate press conference will take place on Tuesday, January 7 at 4:30 pm PT and will be broadcast on YouTube also.
