Twitter wants to cash in on companies on the platform by charging them $1,000 per month to maintain their gold checkmarks, according to a report of Information. as pointed out InformationBrands that don’t pay the $1,000 per month fee will lose their gold badges, though it’s unclear when that will happen.
Internal messages seen by the outlet also reveal that Twitter is looking to add an additional charge of $50 per month to add badges to each account affiliated with the company. This lines up with a screenshot posted by social media consultant Matt Navarrashowing what appears to be an email between Twitter product manager Evan Jones and an unidentified company.
“As an Early Access subscriber, you’ll earn a gold checkmark for your organization and membership badges for your associates,” the email says. “If you want to sign up, Verified for Organizations is $1,000 per month and $50 per additional affiliate ID per month with one month of free memberships.”
Twitter launched gold badges ahead of its Verification for Organizations program (formerly called Blue for Business), which allows businesses to “get verified and distinguished on Twitter.” It also allows companies to add badges that display thumbnail versions of their Twitter profile photos to accounts owned by employees, executives, and anyone else associated with the brand, just like the small Twitter logo in the Twitter product manager. Twitter. Profile of Esther Crawford.
Navarra later followed with another screenshot from a direct message between another company and Twitter’s product manager, who once again confirms the $1,000 per month fee. Twitter has yet to officially reveal any pricing information for its Organization Verification subscription and started offering early access to the program last month. The company did not immediately respond to the edgerequest for comments, as the company no longer has a communications team.
