Twitch is joining Spotify, Max, Peacock, Crunchyroll, EA, and other content services in everyone's favorite corporate trend of raising subscription prices (almost as fun as the parallel trend of big tech layoffs). . The company owned by amazon x.com/twitchsupport/status/1798058127025479685″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:said;elm:context_link;elmt:doNotAffiliate;cpos:8;pos:1;itc:0;sec:content-canvas”>saying on Tuesday that Twitch Tier 1 subscriptions in the US will increase from $4.99 to $5.99 on July 11. This is the first time the monthly cost has increased for US subscribers.
“As part of our efforts to help creators build and grow their communities around the world, the following countries received subscription price adjustments as part of the local subscription price,” the company said. wrote in a support article.
In a separate x response, the company x.com/TwitchSupport/status/1798043468004229163″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:clarified;elm:context_link;elmt:doNotAffiliate;cpos:10;pos:1;itc:0;sec:content-canvas”>clarified that streamers will still earn the same 50 to 70 percent through Twitch's revenue-sharing program, so they'll earn more per subscription (likely the rationalization of the questionable “It's for the creators!” framing). However, the streamers who earn the most revenue It depends on the number of Twitch subscribers staying the same or increasing. An unpopular price increase could cause a loss of paying subscribers if enough people bypass the increase.
Twitch had warned that this day would come. When the company raised subscription prices in Canada, Australia, Turkey and the United Kingdom in February, chief monetization officer Mike Minton. aggregate that a U.S. subscription increase would “probably” come sometime this year. And here we are.
The company has had a tough 2024 and we're not even halfway there. Twitch laid off about 500 employees in January to “reduce costs” and “build a more sustainable business,” as CEO Dan Clancy said. tech/twitch-ceo-dan-clancy-says-platform-isnt-profitable-days-after-widespread-layoffs-2472595/” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:admitted;elm:context_link;elmt:doNotAffiliate;cpos:14;pos:1;itc:0;sec:content-canvas”>accepted The company was not profitable. For good measure, it reduced the amount creators earn from Prime subscriptions. Then, late last month, it removed all members of its Security Advisory Board, replacing them with “Twitch Ambassadors,” which sounds an awful lot like community volunteers.
