Bing may be back. Microsoft announced yesterday that it will partner with OpenAI to improve Bing with its AI technology. However, Microsoft also had a surprise up its sleeve: The next version of Bing will take advantage of a new next-generation language model that the company says is “much more powerful” than ChatGPT and is specifically designed to excel in search.
During his event, Yusuf Mehdi, the company’s director of consumer marketing, demonstrated the new Bing and asked him to compare the most influential Mexican artists and their best-known paintings. Bing displayed his response in a new side panel with annotations and web links. Mehdi later asked the search engine to compare three pet vacuums and list the pros and cons of each model.
With the chat feature, you can ask Bing to create a five-day travel itinerary for you, including links to accommodation, flights, and things to do. The new Bing is now available for preview. You can visit Bing.com, which I haven’t done since 2009, to try out some sample queries and get on the waiting list for when it launches in earnest.
–Matt Smith
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