NEWSLETTER
We have officially experienced a Super Bowl of ai, people.
While everyone tuned to see the annual championship game, the biggest rumor was not only on the victory of the Eagles and Kendrick Lamar making their Gran -winning DISS track in the mid -time show. It was also ai a topic consisting of several of the billionaire advertising points.
From Openai's Super Bowl debut to Google GEMINI Chatbot sharing cheese facts, here are some key aspects of this year's Super Bowl ads.
Opadai
Operai debuted his first Super Bowl announcement with the aim of bringing chatgpt to the masses. This commercial marks the first incursion of the ai startup in high profile marketing and presents a point of point and black animation, where black and white points represent significant historical milestones, including the invention of the bulb, the moon and the first email, which finally highlights the appearance of generative ai.
In the company's commercial, the message is clear: the notable achievements often begin with a single step. The announcement reactions, however, were mixed, with many spectators <a target="_blank" rel="nofollow" href="https://x.com/KinggZoom/status/1888759555229691912″>discussion That the announcement was a disappointment, while others praised him. It is not surprising to see varied opinions, since Openai already divides people.
The place of the day of the game occurs immediately after the recent brand change of the company, which revealed a new logo and typography and seeks to redefine the identity of the company in the competitive technological panorama. In New video That announces the brand change, OpenAi uses the same black point.
Of course, Google took this opportunity to show its Gemini chatbot to millions of football fans on Sunday. The commercial highlights how a father uses the ai tool to juggle to prepare for the interview of his dreams and at the same time raising his daughter and teaching lessons of difficult life.
It was a sweet announcement, unlike a 30 -second announcement from Google that was Posted on YouTube 11 days ago and caused a little more drama.
That previous announcement, set in a Cheese Mart in Wisconsin, aimed to demonstrate how small businesses use the Google work space. But according to x User <a target="_blank" rel="nofollow" href="https://x.com/natejhake/status/1885137074673549460″>Nate BayThe original video apparently had to be edited because Chatbot Gemini provided a potentially inaccurate fact. In the original version, Gemini said Gouda represented 50% to 60% of world cheese consumption. Although the president of Google cloud applications, Jerry Dischler, <a target="_blank" rel="nofollow" href="https://x.com/jdischler/status/1885806962605957555″>responded To know that it was not a hallucination while it was taken from Quese.comMany speculate that the figure is an overestimation. Now it seems that the YouTube video has been altered to eliminate this statistic.
While we assume that adjustment ads often occur, it is notable that a great technological giant like Google made a public error. However, it is a reminder that ai can hallucinate, and not even the big corporations catch them all the time.
Meta promoted his Ray-Ban Metra Smart glasses in an advertising place that presents Chris Hemsworth, Chris Pratt and Kris Jenner (Chris Triumfecta, so to speak) while exploring an art gallery. While Pratt asks the glasses with ai about the work of art, Hemsworth eats a expensive banana, a reference to Justin Sun, the founder of Tron and the Blockchain billionaire who bought a $ 6.2 million That consisted only of a banana attached to a wall.
The Super Bowl commercial recruited these popular celebrities to demonstrate their portable ai devices, probably in an attempt to increase their appeal among the general public. CEO Mark Zuckerberg reportedly Employees told a filtered meeting of all the hands that the company has sold more than 1 million glasses-Ban glasses in 2024.
Salesforce
In the announcement of the Super Bowl of a Salesforce, the company demonstrates how “the ai was destined to be.” The announcement presents the star “interstellar” Matthew McConaughey while hurrying through the bustling Heathrow airport. After reserving his online flight, he became unsuspecting for a last -minute door change, resulting in a frantic race to catch his plane. However, perhaps if I used agentforce, the Salesforce platform to build Autonomous Autonomous agents, could have had a less stressful experience.
Shit
Godaddy, the web accommodation platform, showed its ai product, “Airo”, during its place of the game. The tool is designed to help small businesses create professional quality logos, website designs and promotional content for social networks.
The commercial introduced the actor Walton Goggins demonstrating how Airo uses to create a website to promote his own glasses line, rightly called Goggins glasses. In the announcement, Goggins says that the actors are excellent to pretend, and small businesses can easily do the same. Why who needs to know what they are doing when you can ask an ai to do it for you?
Circular
The water bottles brand Circul took a playful jab to the ai during its Super Bowl announcement. The commercial stars Adam Devine actor, who requests the help of an ai assistant to request a bottle of Circhal. However, the ai interprets its application by mistake and ends by ordering 100,000 bottles of water, highlighting the unpredictable consequences of trusting technology for daily tasks.
The announcement also announces that Circul plans to give 100,000 free bottles to customers who see the game.
Together with the main technological players that publish ads for the Super Bowl 2025, several new companies invested in advertisements this year, including the company Fintech Ramp, where the Filadelphia corridor Eagles, Saquon Barkley, is an investor.
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