After the latest cuts, a new Tesla Model S Plaid and a Model X Plaid, the performance versions for both vehicles, now share the same price of $109,990. Meanwhile, the base Tesla Model S AWD is now $89,990, down from $94,990. When Tesla first unveiled its redesign for the vehicle in January 2021, Model S prices started at $79,990.
A before and after comparison of Tesla Model X and Model S vehicle prices in the US.
This marks the second time this year that Tesla has made significant price cuts, having cut the cost of its Model Y, Model X and Model S vehicles in January by as much as 20 percent. Following those initial reductions, Musk has expressed plans to halve the production costs of future electric vehicles during Tesla’s Investor Day on March 1. “People’s desire to own a Tesla is extremely high,” Musk said. “The limiting factor is your ability to afford a Tesla.”
The EV producer has regularly manipulated the price of its vehicles in recent years, having previously made increases across its range several times between 2021 and 2022. However, the recent price cuts have not been particularly welcomed by buyers. existing. Protests were staged in China earlier this year following reductions of up to 17 percent in the region, with Tesla customers who had bought at the higher price demanding refunds. Some Tesla owners in the US were also upset with similar price cuts, and existing customers raised concerns. about the sudden loss of value of the vehicle.