Sony just revealed its lineup of new TVs for 2024. While many have interesting features that we'll get to later, the biggest change is the naming conventions. Sony TVs used to have confusing names with strings of numbers and letters, but that's gone now. The names here are clean and simple. They all use Bravia, an old Sony nickname for TVs, and a single-digit number.
The Bravia 3 is a standard 4K LED TV with dynamic HDR, upscaling technology, and a 60Hz refresh rate. This is the most basic box within Sony's lineup, but it still looks very capable. The company promises that it also uses eight percent less energy than last year's equivalent, which is always a good thing. The TV is available in sizes ranging from 43 inches to 85 inches, with prices ranging from $600 to $1,800.
Don't ask what happened to Bravia 4, 5 and 6, because the next TV in the line is called Bravia 7. This is a mini LED box with excellent technology, including a powerful upgraded processor and Sony's proprietary local Backlight Master Drive . Dimming algorithm. The company says this allows it to feature 790 percent more dimming zones compared to last year's similar X90L. The more dimming zones a TV has, the smaller each one will be. This leads to increased accuracy and better contrast ratio.
It also uses less power than the X90L, around 15 percent, and features a new calibration mode aimed primarily at Prime Video content. The Bravia 7 is available in sizes ranging from 55 to 85 inches, with prices ranging between $1,900 and $3,500.
The Bravia 8 is the company's latest OLED model. The OLED panel guarantees a “perfect black” response and the box includes the same calibration mode for Prime Video found on the Bravia 7. However, the most interesting aspects of this line have to do with the size and factor so. The Bravia 8 is 31 percent thinner than last year's equivalent model, with a thinner bezel. It should really stand out when hung on the wall. There are only three sizes in this line, and the 55-inch model costs $2,000, the 65-inch version costs $3,400, and the 75-inch case costs a whopping $3,900.
Finally, there is the flagship model Bravia 9. This is basically an upgraded version of the Bravia 7, as it is another mini LED box. Sony says the display technology is similar to that found in a mastering monitor, which is a big promise. It's 50 percent brighter than last year's X95L, which was already quite bright, with a 325 percent increase in dimming zones.
There's also a 20 percent reduction in power consumption compared to the X95L and new beam tweeters for improved audio. The Bravia 9 features Sony's patented Backlight Master Drive and the new Prime Video calibration feature. The 65-inch version of this TV costs $3,300, while the 85-inch model costs a staggering $5,500.
All of these TVs are available for purchase right now, so go ahead and empty that bank account. In addition to the new TVs, Sony just launched a host of new audio products, including sound bars and an update to its neckband speaker.
