Sony says it should now be much easier to find PS5 stock at retailers. After two years of supply problems, Sony has thanked the fans for his patience while dealing with “unprecedented demand” since the launch of PS5 in November 2020.
“If you’re looking to buy a PS5 console, it should now be much easier to find one at retailers around the world,” says Isabelle Tomatis, vice president of brand, hardware and peripherals at Sony Interactive Entertainment.
Sony recommends his PlayStation Direct Store for those looking for a PS5 in the US, UK, France, Germany, the Netherlands, Belgium and Luxembourg. There are a variety of bundles available alongside the basic disc and digital PS5 consoles.
As Sony is confident that its supply woes are over, it is now launching a new ps5 commercial that is shot in the style of a live news channel with lots of gaming references. Sony is also working with creators on social media to further market the PS5 and run a series of “live from PS5” promotions. A giant Leviathan ax God of War has been placed next to the London Eye, and there are likely to be more marketing pop-ups across Europe this week.
This new marketing push also comes on the heels of the launch of the new DualSense Edge controller and weeks before Sony’s PlayStation VR2 launches on February 22 for $549.99. The PSVR2 headset is a major improvement over the original, with an OLED display, 110-degree field of view, and 4K HDR support. It also supports up to 120Hz for smoother frame rates and gameplay.
The VR2 will have more than 30 games in its launch window, including Gran Turismo 7, Resident Evil VillageY Horizon Called the Mountain.
Update January 30, 7:35 am ET: Updated article with more details on Sony’s PS5 marketing events.
