Snapstreaks, a Snapchat feature that tracks how long you’ve been trading daily snaps with a friend, is about to get a little more lenient. in a short blog post, the company says that it is testing the option to allow users to restore broken streaks. “Starting today, we’re making taking a break easier with a new feature we’re testing to let you re-ignite the spark and restore a free streak with just a tap,” she writes.
Keen eyes may have spotted a key qualifier in Snap’s sentence, which is that the company says you’ll currently only be able to restore a single free streak. After the first restore, TechCrunch reports that users will have to pay $0.99 per streak. And if you want to be able to freely pause streaks when you know you’re going to be busy or offline, then a “freeze” feature is coming to Snapchat Plus, the company’s $3.99 premium subscription launched last year. That feature is “coming soon,” says Snap.
“Restore a free streak with just one tap”
Combined, it looks like the new features are Snap’s attempt to monetize one of Snapchat’s hottest features (and thus follow a trend at social media companies including Twitter subscription push and paid verification). of Goal). In 2019, the Snapchat users we spoke to were so interested in keeping their streaks going that they even emailed the company to try and restore them. And, at least for the moment, Snap was sometimes happy to oblige.
At the end of January, Snap said that more than two million of its users they were paying for Snapchat Plus, which includes features like pinning conversations with a chosen contact to the top of your inbox and unique app icons.
