The company, now called Brilliant NextGen, was acquired by two investment firms, Almeida Strategic Investments and Cullinan Holdings, in late July (the sale price was not disclosed). Earlier this month, they appointed Lisa Petrucci as CEO, formerly Brilliant's vice president of business development and sales. In the past week or so, the company has been acquiring a number of new companies, including Almeida Strategic Investments and Cullinan Holdings. tech“>The webshop is back onlineand today, the company is tech/blogs/news/brilliant-nextgen-will-expand-solutions-for-builders-through-its-acquisition-by-private-investors”>officially announcing its acquisition
Aside from a new name, everything remains the same for Brilliant customers. “Customer service is working; there has been no change in the customer experience,” Petrucci said. The edge in an interview before the announcement. However, during the transition period, customers were unable to purchase products on the company’s website. While it was possible to find devices at third-party retailers like amazon, Costco, and Best Buy, Petrucci says that from now on, they will stop making direct-to-consumer sales anywhere other than their website.
This is part of a new focus by the company to sell primarily to professional builders, developers and custom integrators rather than individual homeowners. “Our private investors have invested in or own single-family communities and multifamily buildings — they are people who come from the sector I’m trying to attract,” Petrucci said. “They bought into the company because they see they can use the product in their own investments.”
Petrucci also shared that they are preparing to release the next generation of the core controller, which was announced by co-founder and former CEO Aaron Emigh earlier this year. “We’re going to start producing that evolved system, which has four times the processing power and an ai processor for edge control,” she said. The new device will have the same form factor with a faster chip and a better display. Petrucci says they are finalizing whether they will add any new connectivity to the devices, but they expect to ship the new version in the coming months. The current device works over Wi-Fi. She did not share pricing details yet.
Petrucci says his goal is also to continue to evolve his integrations so that the product can control more devices in your home. A smart home control device should work with as many smart home devices as possible. While Brilliant is tech/hc/en-us/articles/360015720891-Smart-Home-Products-That-Work-With-Brilliant”>Compatible with many productsincluding Ring, Nest, Sonos, Philips Hue, amazon Alexa and Samsung SmartThings, the list was far from exhaustive.
This was a major obstacle to the company's growth and, according to Emigh, a factor, along with issues like tariffs and global supply chain stressors, that led to the company running out of money earlier this year.
Today, Emigh, who is no longer involved with Brilliant, said The edge “I am proud of what Brilliant has built and excited about its future. The new Brilliant, which includes many members of the original team, will build on the great work of the original team and continue to grow Brilliant into the future,” he said. “From the perspective of our customers and partners, there will be no impact on Brilliant being owned primarily by private equity investors rather than venture capitalists. I am very happy that Brilliant’s mission will continue!”
