Warner Bros. Discovery is shutting down Boomerang, a streaming service dedicated to classic cartoons, according The Hollywood ReporterThe platform began as a digital cable channel in 2000 before expanding into a streaming platform in 2017.
Boomerang will officially cease operations on September 30, giving subscribers about two months to quickly enjoy each piece of content. Looney Tunes, Tom and Jerryyy Scooby-Do (Scooby-Do)or cartoons. However, some content will be incorporated into Max. The linear channel will continue to operate through cable and satellite providers, reaching about 26 million households.
Additionally, Boomerang subscribers will benefit from Max's ad-free plan with “no change” to the subscription price “until further notice,” according to an email sent to users. It's a very good deal, since Boomerang costs $6 per month and Max's ad-free plan currently costs $17 per month.
However, Max already features much of the same programming as Boomerang. This includes Looney Tunes shorts, various Scooby Doo sample, Tom and Jerry and The Flintstonesamong others. It also hosts the entire catalog of Cartoon Network programs and many DC animated series, such as Harley Quinn.
The company hasn't specified which shows and movies will move to Max, simply telling subscribers that “some Boomerang content may not be available” after Sept. 30.
Boomerang isn't the only cartoon-related streaming platform in the spotlight. Noggin, suitable for kids It closed earlier this year after layoffs at parent company Paramount Global. On the plus side, Disney+ has plenty of cartoons, given its pedigree, and the same goes for Netflix and Prime Video.
