It looks like Samsung plans to charge more for the upcoming Galaxy S23 than the S22, at least in some parts of Europe. Reliable leaker Roland Quandt has been posting forward-looking prices for the phones at European retailers, and for some models it looks like there will be price jumps of €100 or more.
As an example, Quant says the Galaxy S23 will start at €959 in Spain with 8GB of RAM and 128GB of storage, while an Ultra with 12GB of RAM and 512GB of storage will cost €1,589. Compare that to the S22, whose versions of those phones cost €859 and €1,459 respectively when not on sale, according to Samsung Spanish site. Apparently it’s a similar situation in GermanyY 9to5Google has reported that the phones could cost AUS$100 more in Australia. In it Czech Republicthe basic S23 will cost up to 1,500 CZK (about €63) more than its predecessor, according to Quandt’s figures.
The increases S22 to S23 can be even sharper in denmarkranging from an increase of 1300 DKK (approximately €175 or USD 190) for the basic model to an increase of SEK 3,300 for the top end Ultra. That works out to around €440 or $480 more than the previous phone. (Oh.)
It could be a difficult balancing act for Samsung. For one thing, the company’s earnings have slowed significantly in recent months – it recently estimated that its quarterly operating profit had fallen 69 percent year-over-year – so I’m sure it wouldn’t mind making more money from its flagship. The telephones. On the other hand, Samsung shipped 15.6 percent fewer phones in Q4 2022 than in Q4 2021, according to data released this week by analytics firm IDC. The phone market is struggling overall, and it’s hard to imagine higher prices won’t make things even worse.
Price increases may not be global. In the USA, according to 9to5Google, the S23 line is expected to start at the same prices as the current models; $799 for the regular S23, $999 for the S23 Plus, and $1,199 for the S23 Ultra. Samsung may want to avoid losing customers to Apple, which has kept its prices the same for its iPhone 14 in the United States, despite discreetly raising them in a few other countries.
We only have leaks from a few countries so far; there’s always the chance that increases won’t hit countries like the UK, France, Italy or South Korea as hard as Denmark. Or, the increases could be even higher. However, it won’t be long until we find out; Samsung will hold its Unpacked event on February 1 at 1 pm EST.
