A new mac application called Profitable It is launched today, designed to help Texters achieve “Inter Boxe Zero” in Imessage.
Going to those who often forget to respond and leave their friends delivered for days, RPLY uses ai to identify lost texts and suggest answers to prevent users from being ghost involuntarily. The ai wizard can automatically respond to messages in the entrance tray of a user who have not received an answer for more than 24 hours.
RPLY is a creation of Molly Cantillon, a 21 -year -old Stanford disagreement that created NoxA personalized ai assistant for the OpenAi Startup Fund.
“RPLY was built to handle the 'text debt', responding mentally but never hitting the shipment, distracting or simply forgetting. The main idea is to make text messages less a load while maintaining authentic connections,” Cantillon told Techcrunch.
Although intelligent response technology has existed for almost a decade and is used by the main technological companies such as Google, Cantillon said it has not yet seen a solution like RPLY for Issssage.
The RPLY Issassage assistant goes one step further by analyzing the entire text history of a user to create answers that are aligned with his writing and personality style, resulting in natural sound responses.
Inspired by the zero entrance tray, a popular virtual assistant for email, RPLY also filters unanswered messages. It even provides users with a clear overview of the texts not read, which allows them to see how many of their messages they need answers. This feature offers a quick summary, which makes it easier than moving through Imessage.
Cantillon believes that the unanswered message filter is “a simple but vital feature that Apple spends surprisingly.”
The application also includes a statistics page that shows the average weekly response time and tracks a “zero streak of the inbox”, which tells users the last time they had zero messages not read. In order for users to be more aware of their text message habits, it shows statistics such as “those who respond faster” and “those who like to giggle.”
During our application tests, Techcrunch discovered that the responses of ai sounded natural and demonstrated an understanding of the context. Most people who send messages did not realize that the answers were generated by ai. However, some users noticed that something was wrong when ai placed a comma after “haha.” Nor did he use any emojis, and we wanted him to have done it.

RPLY has already attracted a decent amount of interest, since it has registered 1,000 users paid so far. Cantillon said many people attracted to the application are in technological, creative and commercial fields. The application is also aimed at founders, recruiters, retail agents and other professionals who are overwhelmed by crowded input trays. University students can also find the convenient application.
While many people are attracted to their useful characteristics, it also raises the question: can you trust ai to reduce the emotional connection we get when sending text messages? This is an issue that has emerged before with the increase in the generative tools of ai, but it is worth thinking if it is really worth using the ai really of those sincere exchanges.
In addition, to use the application, users must grant permission to access all their text messages and contacts. This requirement can generate concerns for some people, since it means that an ai would examine personal conversations with friends and family.
According to RPLY's Privacy pageThe application does not use text content to train generalized ai models, and the company follows a “strict zero data retention policy”, which means that the data is not stored and removed immediately after processing. In addition, RPLY says it does not sell user data to third parties.
Cantillon added that RPLY offers a flame -based local option (Meta Model) for users who want to maintain all text data in the processing completely on the device, ensuring that text data is not loaded.
It is normal for ai systems to require user data to work correctly, but it is important to keep in mind that even if companies claim strong security practices, violations still occur. The Deepseek Chinese company recently treated an exposed internal database that contained confidential information, including Chat histories. Always take into account the privacy risks involved.
RPLY is currently only available on macious devices. Apple is known for its strict App Store guidelines, which suggests that RPLY may have developed a MAC application as a strategic solution.
In the future, Cantillon provides that expanding RPLY's availability to platforms such as WhatsApp and Slack. However, it is still uncertain if this will happen, and there may be concerns among users in Slack, an application used by employees, regarding the will to share extensive information with an ai company.
It is also on the most expensive side: the base subscription costs $ 30 per month after a free 14 -day test.