Streaming provider Roku will add a new, free sports content channel on August 12. The ad-supported Roku Sports Channel will launch with content owned and licensed by the company. No subscription or registration will be required to access the channel.
The Roku Sports channel will offer 24-hour programming such as live Major League Baseball games, live Formula E car races, The Rich Eisen Show and GMFB: OvertimePartner programming on the channel will include classic boxing matches from Top Rank, combat sports from Swerve Sports and poker content from PokerGO.
Sports viewership can be a notable revenue stream for streaming services. Disney-owned ESPN+ has a streaming subscription (and its ). Max also has an add-on called Bleacher Report (which is ). And an upcoming service called Venu could bundle a lot of game and talk content under one umbrella (and is expected to have ). Roku could stand out from the pack by taking the free, ad-supported streaming TV route.
