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During the weekend, several owners of Roku devices noticed a new advertising method of the company: a trailer for Moana 2 He started playing before they could even access the Jomesa de Roku. Ars Technica informed about the situation, which has been called In some different Reddit threads.
The reaction among customers, as you can imagine, is overwhelmingly negative. It is worth remembering that Roku obtains most of his advertising income, not the transmission hardware at bargain prices. But like amazon before, Roku is discovering that it is easy to put the dial of ads too far.
“I will take Banner's ads, but I will be convicted if I'm going to bear a video loading when my roku is loaded,” A Redditor wrote. “I just turned on my TV to watch an open video on the home screen and play a trailer? I hope this was a coincidence, ”said another person Year Community Forum. “I passed all my amazon boxes years ago due to this garbage. If it continues, my rokus will be the following. “People tend to enraged when they make them see a video advertisement only to use a product.
In the company's most recent profit call, the founder and CEO of Roku, Anthony Wood, discussed the balance act of trying to evolve the advertising presentation without ruining what he sees as a “iconic” home screen. “Our strategy of making a better use of our home screen is not just about putting a marquee video advertisement on the home screen. We are very careful to put ads at our beginning, ”he said. “We are very focused on driving more monetization as well as promoting greater customer satisfaction. We have a very iconic home screen, consumers love. We have no intention of breaking it. “
Roku began Go beyond the static ads on the home screen last year. This is also the company that has He explored the idea to insert ads overpositions for plugged HDMI devices, which would extend the range of Roku beyond their own players. In a statement to Ars TechnicaRoku remained in the way of admitting that he could have gone through the board here, saying that the company “has and always require continuous evidence and innovation in design, navigation, content and our first level advertising products.” He Moana The start -up announcement is apparently an example of “new ways to exhibit brands and programming while providing a lovely and simple user experience.” From the comments until now, customers seem to see this as something less charming.
Either amazon, Google or Roku, everyone is constantly trying to feel how much customers are willing to tolerate in exchange for affordable transmission devices. But these ads are also extended to the most expensive hardware. A couple of weeks ago, I saw an advertisement of full screen Starbucks in the google tv mouth of my U8N, which is sold for more than $ 900. It is not ideal, but that's how it goes now.
Their options are to ignore the ads and continue their day, change to a product like Apple TV 4K or use third -party tools in the hope of avoiding the advertising machine completely. But keep in mind: some Roku clients think that the company could be Find ways to frustrate solutions like Pi-Hole.
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