rebelto The startup striving to build “a better chicken” has raised at least $20 million in new funding, TechCrunch has learned.
Based in Seattle, the venture-backed company calls its production technology the “most advanced plant-based meat manufacturing system on the planet.”
rebel aims to raise up to $30.7 million in total, according to an audience regulatory document with the Securities and Exchange Commission. Report names previously announced sponsors YB Choi from Cerno Management, angel investor Owen Gunden and mike miller of Liquid 2 Ventures among its directors. The filing indicates that at least 55 undisclosed investors contributed in the latest round, but as usual, the SEC disclosure leaves us wanting more.
Contacted for comment on fundraising, rebel The chief of staff, Tina Meredith, declined to share details about the startup’s plan for the money. Still, the company website features efforts to build “the next generation meat machine,” dubbed Mock Two. Rebelyous calls its technology an alternative to factory farming, which bluntly and justifiably describe how “fucking disgusting.”
The unveiling comes as some of the biggest names in the fight against fake meat to bring to life their overarching vision of disrupting big meat (which is more popular than ever in the USby something outdated reports).
Impossible Foods could soon lay off 20% of its staff, according to a January 30 report. Bloomberg report. In addition, Beyond Meat announced that it would lay off 19% of its staff in October amid reportedly weak sales. For early-stage startups like Rebelyous, all eyes will be on profitability, differentiation and, as always, cost.
