Peloton continues to expand into products other than stationary bikes and treadmills with a new strength training app called Peloton Strength+. The exclusive iOS app will give current and future Peloton subscribers access to audio-guided strength workouts that can be performed in the gym.
The fitness company initially began testing a beta version of the app in September, which Peloton said reported features like bookmarking custom workouts and the ability to swap and reorder moves. The final version also includes a tool to generate new workouts based on how much time you have, your experience level, or available equipment, instructional videos, and “ear training” to keep you on track while you exercise. . Like many other fitness apps, Strength+ can also connect to an Apple Watch to show metrics like your heart rate and calories burned and let you log weights and reps from your wrist. None of these features are radically different from what you can get from other popular apps like Fitbod or SmartGym, save for Peloton's focus on audio and the company's roster of popular fitness instructors.
In the years since the pandemic, Peloton has struggled to adapt to changing demand for its subscription hardware. Not everyone wanted a Peloton Tread or a bike in their living room when the option to pay less to use one in public became available. Peloton has tried several strategies to regain its popularity since then, making it possible to access Peloton workouts. no expensive hardwarelaunching a fitness tracking camera called Guide with a similar strength training approach to Strength and even selling a rowing machine. Nothing has matched the sales peaks the company experienced during the pandemic. Selling subscriptions to the Peloton app and Strength+ seems like a viable way to grow in the inevitable future where most people don't care about Peloton hardware.
Peloton Strength+ will be available for a limited time for $1 per month for the first six months. Afterwards, a Strength+ subscription will cost $9.99 per month. Current Peloton All Access, Guide, and App+ subscribers can use Strength+ at no additional cost.
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