is getting into live sports streaming, but it’s not yet shelling out hundreds of millions of dollars on NFL games, Formula 1 races or the English Premier League. From the company is that it has athletes of its .
The Netflix Cup will see four pairs of Formula 1 drivers and PGA Tour golfers pair up in a match play tournament taking place in Las Vegas. You’ll be able to watch the event starting at 6 pm ET on Tuesday, November 14, just a few days before the inaugural F1 Las Vegas Grand Prix.
As things stand, the Netflix Cup will feature F1 drivers Alex Albon, Pierre Gasly, Lando Norris and Carlos Sainz. Golf professionals who have lined up to participate are Rickie Fowler, Max Homa, Collin Morikawa and Justin Thomas. In the tournament, pro-am couples will play an eight-hole match. The two best teams will face each other in a final hole to try to win the Netflix Cup.
“The continued success of Drive to survive “It has played an important role in the growth of Formula 1 in the United States, which has ultimately led to the addition of a third American race,” Emily Prazer, chief commercial officer of Las Vegas Grand Prix, Inc, said in a statement. “It’s only fitting that we begin our inaugural race weekend with a fun event that F1 and PGA Tour fans around the world can stream.”
This is a logical way for Netflix to dive into live sports streaming. It means the company doesn’t have to immediately acquire expensive rights to high-profile leagues (many of which anyway) or showcase lower-tier sports.
It’s also another example of Netflix’s cross-branding coming to the fore. The company is focusing more on its own properties with things like series and that will feature an obstacle course based on its biggest success to date. Netflix is also said to be one of its shows and movies, such as Extraction and black mirror.
Netflix’s first live-streamed event was. However, the company with its second planned live broadcast, a Love is blind cast reunion. Instead, the company filmed the meeting and uploaded it to the platform as quickly as it could. Netflix hopes things go better this time.
