Can you hear the soft cherubic voices of corporate executives singing in unison? That can only mean one thing. They have discovered a new way to get money out of our eyes. amazon is adding even more ads to Prime Video, according to reports from Financial times. This increase in corporate-sponsored splendor will go into effect early next year.
This comes less than a year after amazon imposed ads on its video streaming platform, which is something all major streamers do now. We pay money to see ads. It's pretty cool. In any case, it's unclear how many more ads will plague the next episode of Reacher or where they will be placed. Modern streaming shows are not created with ads in mind, so these ads simply appear anywhere.
Ads have become a major source of revenue for amazon because, again, they are in addition to our monthly Prime memberships that we already pay for. It costs more to be without advertising. The company recently boasted that amazon-prime-videos-ad-event-beat-targets-thats-good-news-for-the-stock-says-bofa-96b7c261″ rel=”nofollow noopener” target=”_blank” data-ylk=”slk:drew more than $1.8 billion in advertising commitments;cpos:3;pos:1;elm:context_link;itc:0;sec:content-canvas” class=”link “>attracted more than $1.8 billion in advertising commitments at a kickoff event in September. This exceeded the company's own objectives. amazon also revealed that Prime Video's ad level amazon-prime-video-ad-tier/” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:reaches 19 million monthly users;cpos:4;pos:1;elm:context_link;itc:0;sec:content-canvas” class=”link “>reaches 19 million monthly users only in the UK. This level is used by more than 100 million people in the US each month.
Kelly Day, vice president of Prime Video International, said Financial times that the platform initially launched with “a very light load” of ads, in order to prepare consumers for the coming attack. He said the initial launch was a deliberate “soft entry into advertising.”
“We know it was a bit of a contrarian approach,” he said. “But it's actually gone much better than we expected.” Day added that the company hasn't seen “a surge of people canceling or canceling” after running ads.
The company is also preparing an interactive advertising experience that will allow Prime Video viewers to add an item to their cart directly from the video stream. This will work with physical and in-app remotes. Sweet, sweet corporate synergy. Hurrah!
