It is reportedly in discussions with ad agencies about how to place ads on Bing, particularly when it comes to the AI-powered generative chatbot. The company is already testing ads there, according to including positioning in traditional search ads.
Negotiations with the advertising agency are said to be still in the early stages. Only a small number of users have access to the chatbot and millions more are on the waiting list. As such, Microsoft may not feel like there’s a rush to embed ads right away.
Microsoft reportedly anticipates that the chatbot’s more conversational approach to delivering information will attract more users, and in turn, advertisers. Ads in the chatbot can also stand out more than conventional search ads. One place you might see ads is in the links the chatbot uses for citations in its responses. Microsoft told him Reuters who will work with partners and advertisers as they begin to explore the potential of ad technology.
It’s not a huge surprise that the ads are probably on their way to the Bing chatbot and, presumably, to . While they have had, generative AI chatbots have the potential to reshape the way people find information. Given the importance of search revenue today (more than half of Alphabet’s $282.8 billion revenue by 2022 came from search), companies have no choice but to monetize chatbots. The most obvious path is to figure out how to place ads within them.
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