Another is “I need to host a dinner for 6 people who are vegetarians.” Can you suggest a 3-course menu with a chocolate dessert?” The response includes links to the individual recipes for each dish. But while you probably need to click through to see the actual recipe, in many other cases, a hypothetical user probably won’t bother clicking the links; they will have already obtained the information they need.
It is not known what this means for websites whose information is absorbed into the responsive modules. Take the question about the pros and cons of the three best vacuum cleaners. Sites like Consumer Reports and Wirecutter typically rely on search to drive traffic, as well as affiliate links to generate revenue once a shopper reads your review and decides to buy.
But if Bing essentially cuts out the middleman (the website), it could hurt your business. Of course, Google and Bing already do this to some degree: typing “how tall is Rihanna” into Google’s search field will give you an immediate answer (5’8”), eliminating the need to click through to a site.
Meanwhile, Google is struggling to keep up in the AI wars. Its ChatGPT competitor called Bard will be available in the coming weeks.