Despite quickly amassing more than 100 million users, Meta's Threads hasn't exactly hit the zeitgeist like its main rival, X/Twitter, has. You could say he's still waiting for his moment to fly on the Hudson. However, Meta is doing everything it can to get and keep attention on the text-based platform, even featuring popular threads on Facebook and Instagram.
His latest proof also comes from a previous playbook. The company is toying with allowing users to cross-post Facebook posts to Threads with ease. Over time, that could make it easier for regular Facebook users and/or content creators to share their thoughts, videos, and photos on Threads without much more effort. As things stand, some users can share text and link Facebook posts to Threads. There is no guarantee that Meta will implement the feature in the long term or expand it to include images.
It makes sense that Meta would at least try this. Users have long been able to post Stories and Reels to Facebook and Instagram simultaneously, so adding Threads to the mix is a logical step. Goal confirmed to TechCrunch which is running the test, which is limited to iOS and is not available in the EU.
The opt-in approach is much more sensible than automatically sharing a user's Threads posts on Facebook, which Meta has been doing for a while to raise awareness of the former. People often have different identities on Facebook and Instagram/Threads, even if they are linked to the same account. They may not want a highly political Threads post or dirty joke to appear on their friends and family's Facebook feeds. At least this way they will have the option to share a post on both platforms.
