Meta is expanding its paid verification service for businesses, adding facebook.com/business/news/Introducing-Enhanced-Gen-ai-Features-and-Other-Tools-to-Help-Build-Your-Business” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:three new;elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1;itc:0;sec:content-canvas”>three new tiers to the program that offers additional benefits to companies that are willing to pay a monthly subscription. The company began testing the service, called Meta Verified, with businesses after rolling out paid verification for individuals.
With the new plans, coming to Australia and New Zealand first, Meta offers a much broader range of services to business owners who rely on its platform. Under the new structure, the basic “standard” plan costs $14.99 per month. It offers a verification badge, higher search rankings, phishing protection, the ability to add links to images, and access to customer support. (Each subscription covers a single facebook or instagram account; the program is expected to launch on WhatsApp “soon.”)
While that basic plan is now priced the same for businesses as it is for individuals, businesses will pay a hefty premium for the added benefits. There are three additional tiers for business owners to choose from: the $44.99/month “plus” plan, the $119.99 “premium” plan, and the $349.99/month “max” plan. Each of these includes additions like the ability to add links to Reels posts, fast customer support, and more profile customization options.
The most expensive plan also extends phishing protection to up to five employees, as well as additional customer service benefits. It includes a semi-annual “account review,” which will consist of “personalized guidance on your content strategy.” And allows account owners to request a phone call from a Meta customer service representative for help with account issues and other issues.
During a briefing with reporters, Meta's vice president of new monetization experiences, Pratiti Raychoudhury, said Meta Verified's expansion aims to “reach businesses where they are in their journey on our apps.” She said Meta will continue to modify its offerings as more companies sign up for verification.
