Don’t worry if Mercedes’ insistence on EQ branding for electric cars seems arbitrary: the naming scheme might not last much longer. Sources talking to the german newspaper handelsblatt They claim that Mercedes will drop the EQ brand as early as the end of 2024, when it is expected to introduce its next wave of compact cars. Simply put, the company won’t have much use for the tag when more and more of its cars are electric.
Mercedes first used the EQ name on production cars with the 2019 EQC SUV. Since then, the company has applied the brand to both electrified versions of conventional designs like the EQB and unique models like the EQS SUV. Concept cars like the long-range EQXX have also adhered to the nomenclature.
in a declaration a ReutersA Mercedes spokesman said it was “too early” to divulge plans. However, the representative said the automaker would “adapt” the use of the EQ brand as it transitions to a lineup of electric vehicles by 2030. Identification still plays a key role in EQ’s current EV strategy. the company, the spokesperson added.
If the report is true, the rethink will not come as a surprise. While automakers have often used names to highlight electric motors, such as the Chevy Bolt and Ford Mustang Mach-E, they are beginning to rely on more traditional monikers as electric vehicles become more common. Chevy’s upcoming electric Blazer is one example. Electric vehicles will eventually become the default, with companies unable to use the presence of an electric motor as a selling point.
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