Max joins the growing list of streaming services that offer cable-like channels 24/7. On Wednesday, Warner Bros. Discovery announced that it is testing a set of always-on channels with collections of HBO shows, movies and documentaries and is rolling them out to a small group of ad-free subscribers in the US.
Max is launching five channels to start, including one called HBO Comedy for original series like Curb your enthusiasmdocumentaries about comedians and comedy films. There is also an HBO Signature channel for dramas, HBO Zone for classic series and movies, and HBO and HBO 2 channels dedicated to new releases and current content.
Just like free ad-supported streaming services like Pluto, along with select channels on disney plusamazon Prime Video (RIP Freevee), Paramount Plus, and Peacock, the new HBO channels on Max are supposed to make it easier to access content when you're not sure what exactly you want to watch (or maybe you just want to listen to). to something deep down). Max has already launched a similar always-on channel feature in Europe.
The test allows Max to experiment with more selected channel types, including live channels tailored to user preferences. “We're excited about even longer term, further personalizing that experience and potentially offering channels geared toward the specific interests of a specific user,” Tyler Whitworth, chief product officer at Warner Bros. Discovery, said during an interview with The edge. He added that this would be implemented in the “later phases” of the channel experience.
If you're included in the trial, you'll see a row called “Channels” on your Max home page. When you select a channel, you'll be taken to the show or movie that's playing and you'll have controls to restart, rewind, and fast-forward the content.
