LinkedIn passes $ 2b in premium income in 12 months, with the general income of 9% in the year

LinkedIn, the social platform where people look for and talk about work, can be less visible in Microsoft's profits compared to the years in which it was an independent company. But around the earning time, LinkedIn often reveals some figures that point to how it continues to grow.

Wednesday, like Microsoft reported your Q2 numbersThe company said LinkedIn's revenues have grown 9% during the last year. And later, in profit comments, the Microsoft CEO, Satya Nadella, confirmed that LinkedIn approved a record of $ 2 billion in revenue of premium subscriptions in the last 12 months.

LinkedIn, who now has more than one billion users (premium and free) does not reveal how much he has obtained in the total income in that period of 12 months, or what other commercial divisions of LinkedIn are generating. But for some reference points:

• In <a target="_blank" rel="nofollow" href="https://news.linkedin.com/2024/march/LinkedIn-Premium-subscription-tops-1-7B-in-revenue-fueled-by-ai-features”>March 2024LinkedIn said that premium subscription revenues were $ 1.7 billion for 12 months.
• Is My dear That in 2024, LinkedIn had income of around $ 16.2 billion. Making rough mathematics, that means that premium submarines are around 12.5% ​​of LinkedIn's income.
• These numbers are significant, but the new Microsoft business lines, specifically ai, are growing faster and can soon eclipse it. In the comments on early Wednesday, Nadella said that ai won $ 13 billion in an annual income rate of this quarter, 175% more than last year. In fact, later in the earning call, LinkedIn said that future income would grow in the “low -to -medium individual digits” dragged by winds against in the division of talent solutions.

However, the $ 2 billion figure is a milestone for LinkedIn and talks about the impulse that the company has been making to fold in an increasing number of additional features at the levels paid to persuade more users to sign and pay. The total number has grown around 50% in the last two years, the company tells Techcrunch.

“Building a $ 2B income subscription business is something that only a handful of companies digitally native in history has achieved,” said LinkedIn CEO, Ryan Roslansky, to TechCrunch in a statement. “We are focused on designing and continuing it to a model that is oriented to the value to meet the needs of our subscribers, those who wish to accelerate their career or grow their business. We bet a lot in our investment in ai tools to help our subscribers accelerate how they connect with the opportunity, and is doing their fruit. “

LinkedIn has been quite selective about what he reveals about his financial and user figures since Microsoft acquired it in 2016, choosing focusing on good news to compensate less strong numbers.

The $ 2 billion figure occurs when Microsoft reported that the profits of the second quarter that indicated that growth slowed in its cloud business, a slowdown that sent the company's shares in the negotiation of the accessories market.

The premium subscription figure covers both races and commercial levels. LinkedIn says that the new characteristics of ai that has been launching, include characteristics such as tools and tools for employment hunting with ai to help with professional development, have seen a strong lawyer with premium subscribers, where 40% of them use the characteristics .