LinkedIn is testing a new short-form video stream similar to TikTok, the company confirmed to TechCrunch on Wednesday. With this new test, LinkedIn joins many other popular apps that have launched their own short-form video channels following the rise in popularity of TikTok, including Instagram, YouTube, Snapchat and Netflix.
Food came first. seen by Austin Null, director of strategy at an influencer agency called McKinney. Null posted a short demo on LinkedIn showing off the new feed, which is located in the app's navigation bar in a new “Video” tab. Once you tap the new Video button, you'll enter a vertical feed of short videos that you can swipe through. You can like a video, leave a comment, or share it with others. The company did not share details about how the feed determines which videos to show users.
The new addition is similar to the short-form vertical videos seen on other apps, but while those feeds include a variety of content ranging from comedy to cooking videos, the LinkedIn feed obviously focuses on careers and professionalism. While you've always been able to post videos on LinkedIn, the new dedicated feed is designed to boost engagement and discovery on the platform by featuring bite-sized videos that people can quickly scroll through.
microsoftLinkedIn-owned LinkedIn says videos are becoming one of its users' desired formats to learn from professionals and experts, which is why it's testing a new way for users to discover relevant videos. The feature is in early testing, so most people won't have access to it yet.
The launch of the new feature comes as many creators have amassed a notable following on TikTok for sharing tips and experiences on topics such as career growth, job searching, and career development. The new LinkedIn feed would give creators a new place to share their video content and potentially reach more viewers. LinkedIn may also monetize the feed at some point in the future to entice creators to post their video content on the app.
Although the feature presents new opportunities for creators, some users may not see the new feed as a welcome addition to the app, as they may feel inundated by the different feeds of short videos on popular apps.
