Payments and shopping service. klarna is the last company in announces its integration with ChatGPT.
The company said it is “one of the first brands to work with OpenAI to use its protocol to create an integrated plugin for ChatGPT”, and is implementing a personalized shopping experience that provides product recommendations when Klarna users request shopping advice, inspiration and product links via Klarna’s search and compare tool.
This is how it works: users install the Klarna plugin from the ChatGPT plugin store and can then ask ChatGPT questions. For example, “I have $150, what headphones can I afford?” and receive a selection of articles relevant to that request.
Users can also ask other questions or more product recommendations. If users tap on the product link, they can also navigate to the product page in Klarna’s search and compare tool to compare prices among its 500,000 retail partners, the company said.
“I’m very excited about our plugin with ChatGPT because it exceeds my ‘north star’ criteria that I call my ‘mom test’, meaning my mom would understand and benefit from this,” said Sebastian Siemiatkowski, co-founder and CEO of Klarna, in a written statement. “And it does it because it’s easy to use and it really solves a lot of problems – it creates tremendous value for everyone. Klarna is uniquely positioned to harness the best technology and data to help people discover new products and solve problems for consumers at every stage of the buying journey, and we will continue to innovate to bring these services to our 150 million consumers. ”.
The company said that the plugin will initially roll out to ChatGPT Plus subscribers in the US and Canada and will then be available in other regions “after a period of testing, development, and security enhancement.”
Last month, Klarna revealed that the US was its biggest market after seeing a 71% year-over-year increase in US Gross Merchandise Value (GMV) last year compared to 2021. Additionally, the Klarna card was launched last June in the United States with a waiting list of 1 million people.
The new feature comes amid OpenAI’s announcement that it has released plugins for ChatGPT and connected the chatbot to the Internet.
Klarna is among some pretty big tech players getting involved in generative AI, including Apple, all things Microsoft and Google.
