Kamala Harris' strategy to reach young voters will be reflected in her debut on Twitch tonight, where she will broadcast her acceptance speech for the Democratic nomination. KamalaHarris Twitch Channel presents a biography similar to that of the vice president x.com/kamalaharris?lang=en”>accounts in x, tiktok, YouTubeand other platforms: “Wife, mom, aunt. She/her. Fighting for the people. When we fight, we win” —and I don’t think he means Tekken.
“Our job as a campaign is to break away from a historically personalized media landscape,” Harris’ spokesperson said. Seth Schuster told With cableadding that the Twitch account was created to broadcast her vision “directly to the hardest-to-reach voters and those who will decide this election.” (Several other services will also stream the speech.) It’s one of many efforts the Harris-Walz campaign has made to engage with online audiences, alongside KamalaHQ’s viral TikTok branding and allowing independent content creators like Hasan Piker access to the Democratic National Convention for the first time.
