During the pandemic, Tita Ardiati and Bayu Puspito Bhaskoro began developing life coaching content to support employees who were becoming increasingly exhausted from working from home. They were so well received that they decided to develop their product into an employee assistance program called minterrawhich now serves more than 10,000 employees in Indonesia.
Today, the startup announced total seed funding of $850,000 led by East Ventures, with participation from Seedstars International Ventures and angel investors.
Bhaskoro told TechCrunch that the startup is focused on B2B markets, including medium and large companies. He also provides a self-service platform for small and medium-sized businesses. His main sectors are financial, consulting and retail, and his typical client has more than 200 employees.
Mindtera aims to help employees with challenges related to their work and also in their personal lives, such as finances, family, and relationships. Businesses, on the other hand, gain insight into what employees want and how to create a more engaged and productive workforce.
Mindtera includes two platforms. The first, called Mindtera Pro, is an analytics dashboard and app with assessment tools for collecting employee feedback, which is then used to gain insight into the well-being and engagement of a company’s workforce. This includes surveys that allow employees to participate anonymously or to use their names. They can provide suggestions, critiques, and other opinions about your job and employer.
The second, Mindtera Plus, connects companies with training and development consultants for help with workplace culture and management issues. Employers have the option of signing up for Mindtera Plus for an ongoing action plan or working with consultants on demand. Mindtera Plus uses internal consultants, external certified consultants and select partners, who provide strategic program plans and monthly or quarterly progress reports for clients.
Bhaskoro said Mindtera’s main competitors are EAPs based outside of Indonesia and traditional workforce consulting agencies. The main way Mindtera differentiates itself is by giving employers real-time monitoring of how engaged employees are, rather than making them wait for reports. Mindtera Pro also gives them more visibility into spending on activities, vendors, or platforms they use as interventions to improve productivity and performance.
The new investment will be used to expand Mindtera’s B2B platform, with the goal of becoming the leading platform for employee assistance programs in Indonesia.
In a statement about the funding, Seedstars International Ventures general partner Patricia Sosrodjojo said: “The world has seen a major shift in understanding what integrative mental health and wellness looks like for businesses, but much work remains to be done. to do. to address this effectively. Mindtera is at the forefront of fundamental changes in the workplace and has been able to rapidly expand its reach in the Indonesian HR space.”
