Intel has unveiled a discrete GPU for cars, the Arc A760A, designed to bring the “triple-A gaming experience” from home to your car, the company said. ai-cockpit.html” class=”link rapid-with-clickid etailiffa-link” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:announced;elm:affiliate_link;sellerN:Intel;elmt:;cpos:1;pos:1;itc:0;sec:content-canvas”>announcedNo automotive partners have been revealed, but vehicles with the new chips will go on sale starting in 2025.
As car buyers increasingly focus on in-vehicle entertainment above all else, the chips are designed to “unlock a new era of ai-powered cabin experiences,” according to Intel’s press release.
The GPUs will enable voice, camera and gesture recognition to facilitate control of up to “seven high-definition displays playing 3D graphics and six cameras and interactive features in the vehicle.” At the same time, it can supposedly run demanding triple-A gaming titles, in-vehicle entertainment and ai-powered productivity applications.
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The system will also be highly personalized to the driver. It will include the ability to “execute complex vehicle control commands using natural language processing, accurately respond to vehicle-related questions, and even engage in relaxed conversation with users, providing a more interactive and enjoyable ride,” according to Intel.
Intel added that it has created more than 500 ai features and applications for cars, with more than 100 independent software vendors working on in-vehicle experiences. In addition, the A760A will be fully compatible with software developed for its iGPU PC platform, and will be able to be used in everything from entry-level and mid-range vehicles to high-end cars.
Intel has said it wants to be the “go-to partner for carmakers.” It is clearly looking to diversify its offering after quality control problems with its latest PC chips and financial problems that could force it to lay off as many as 15,000 employees.
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