Video creators on instagram now have a new way to test content. The app features “Test Reels,” which allows creators to post Reels that bypass their followers' feeds and are instead recommended to non-followers.
Since so many instagram creators on Meta don't show their content to their followers, this may seem like an odd feature. But in a blog post, the company said the Reels test was created in direct response to feedback from creators who “feel nervous” about posting videos that may not perform well. Meta said the new feature is meant to make it easier for creators to experiment with different genres and “easily get a check on how their content might work.”
Creators will now be able to select a “test” option before publishing a video. These Reels will not appear in a creator's grid and will be recommended to accounts that are not followers (Meta notes that it is impossible to guarantee that a follower will not find a particular video elsewhere in the app, such as their direct messages.)
After 24 hours, creators will be able to revisit the video and see metrics on its performance, including the total number of views, shares, likes, and comments. While Meta says this type of “test” content may take longer to gain traction than other posts, since it won't be shown to an account's followers, it could still be useful for creators who want to post in a smaller format. pressure. .
