Instagram is testing an option that allows you to only see posts from Meta Verified users, according to Instagram head Adam Mosseri on Monday. “We are exploring this as a new control for people and a way for companies and creators to be discovered,” Mosseri wrote on his streaming channel.
The new Meta Verified toggle will appear as an option in “Following” and “Favorites” when you tap the Instagram logo at the top of the app. The prominence of the switch could make paying for Meta Verified, which costs $11.99 on the web or $14.99 in an app, a more attractive proposition, giving people a new way to try to appear more prominently. on an Instagram feed. That said, Mosseri’s post didn’t say how big the test is or who might have access to it, though he did encourage people to “let us know if you’d be interested in using it.”
Meta announced the program a few months after X, formerly Twitter, introduced paid verification with disastrous results. As part of X Premium, subscribers appear higher in conversations and searches, which generally makes scrolling through responses in X much worse.