instagram boss Adam Mosseri made the decision Rags on Sunday with yet another announcement this weekend, the timing of which surely had nothing to do with TikTok and other ByteDance-owned apps going dark (briefly): a new free video editing app called Edits is on the way. instagram Edits will cater to people who edit videos on their phone and offer “a full set of creative tools.” That includes higher quality recordings, shareable drafts, trending audio, insights into your Reels' performance, and an “inspiration tab” in addition to the usual editing tools.
If all this reminds you of CapCut, TikTok's sister app for video editing, you're not alone. In answer To immediate comparisons, Mosseri called Edits “CapCut, but more for creators than casual video creators.”
Edits isn't available yet, but you can pre-order it on the App Store if you're an iOS user, and Mosseri says an Android version is “coming soon.” While it places the launch in February, the App Store page says March 13. And don't expect anything too polished when it arrives. “The first version will be incomplete, so please be patient, but I'm very excited to get this into all your hands,” Mosseri said.
The announcement came shortly after TikTok said its app would be back online in the US, about 12 hours after it shut down. CapCut has not returned yet, but is expected to do the same. Trump said on social media that he would announce an executive order after taking the oath that would extend ByteDance's time to resolve TikTok's future.
While Threads users have been criticizing instagram for the timing of the announcement, Mosseri He said the app has been in development for months, “and I think it will end up being quite different from CapCut.” In that sense, he said: “The editions will have a much broader range of creative tools and probably a smaller audience. Think of a place to keep track of all your ideas instead of templates. Think about ai video editing tools on a per-clip or per-video basis. Think of new ideas about why your videos are successful or struggling.”
One way it looks like Edits may have an advantage over CapCut, at least, is that the App Store page says that videos will not have a watermark when exported. While the free version of CapCut has long had an easily removable end watermark, it recently started adding a corner watermark as well.
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