Events can be critical to help founders build their company, but not all events are created equal. Founders shouldn’t feel like they have to waste time trying to unearth diamonds in the rough. But there are ways to judge in advance whether an event will be worth it.
Last week, we published the results of a survey that asked founders if they would change the amount of time they spent on founder-focused events if they could. More than 50 founders responded, revealing that there was no consensus on how many events they found useful to attend. What has become clear, however, is that many founders have discovered ways to not waste time.
Mohammed AlKaff AlHashmi, co-founder of Islamic Coin, said founders need to have a strategy for how many events they want to attend in a given time period. This essentially forces them to look critically at what events can provide value. He said he attends only one event per quarter.
“Attending four well-planned events each year, one per quarter, is much more beneficial than attending many low-impact events,” he told TechCrunch+. “In these four events we will be sponsors, we will set up stands and participate in talks, panels and speeches. This is much better than spreading ourselves over numerous events.”
