Hightoouch raises $ 80 million in an assessment of $ 1.2b for marketing tools driven by AI

The last decade, companies such as Segment rewrote the book on how organizations used API to fuse disparate application data to improve marketing strategies. Today, a startup called HIRCHO -Covered by a former engineering manager at Segment -Anuncia $ 80 million in funds for the next chapter: a platform that allows sales equipment, marketing and customer service to synchronize data stores and other locations, together with the agents of ai to do that job. and build those experiences for them.

Sapphire Ventures leads this Ronda from the C series, with NVC, amplify Ventures, ICONIQ Growth, Bain Capital Ventures and and Combinator also participating. Financing, in particular, catapults Hightouch to a subsequent valuation of the money of $ 1.2 billion. For some context in that assessment, it doubles approximately the valuation of the company of its last round in 2023.

The financing will be used to continue developing Hithouch technology, as well as for the development and hiring of business.

Texas Manhahar, the co-cement of Hightouch, who co-founded the company with Kashish Gupta (co-ceo) and Josh Curl (CTO), said that in the segment, where he and Curl were also colleagues, there was work for doing further to build a way of using API to improve integrations. That was a key evolution, but it was one that took a page of how developers worked and, therefore, could be too technical to execute in practice due to the amount of data sources that an organization could use.

“Ask customers to obtain data in the segment was an onerous task,” said Manhar, especially because store data, where many data ended, were mainly used for analytical purposes, no marketing.

In 2019, as the segment extended (eventually to the point of being acquired by Twilio for $ 3.2 billion), Manhahar and Curl were associated with the GUPTA friend of Curl, a specialist in automatic learning, to attack on his own. Build hightouch.

Hightouch has focused on developing tools in two main areas.

The first is your Core Customer Data Platform product (CDP). Designed for both non -technical users and data scientists, Higauch CDP was a great advance when it was launched in 2020 due to how it moved away from looking at the data in the applications and focused on using automatic learning and other tools for Make it easier to use data store data in marketing, sales and customer service work.

“They realized that data warehouses in the cloud are The new customer data platforms, ”said Rajev Dham, a partner of Sapphire Ventures, in an interview. (It joins the board with this round).

Uses include the construction of customization campaigns, loyalty programs, synchronization of data store data to a wide range of tools (more than 250, says the company, including all large CRM and marketing platforms), and more. As we have described above, users can create SQL inquiries to send data store data to different applications for specific uses, and there is a graphic interface for non -technical people to create consultations.

Higauch's second product is a newer offering, the decision of ai, which deepens automatic learning and automation to do what the name says: it is a product of the agent that can be requested with a particular objective, which later later Execute multiple experiments and tests to suggest optimal campaigns.

The decision of ai has existed since <a target="_blank" rel="nofollow" href="https://hightouch.com/blog/introducing-ai-decisioning”>August 2024. But although Higauch did not seek

“That is what motivated us to say, that's fine, let's have this conversation, and let's raise the round,” said Gupta, “because now we finally have good capital use.”

Manohar admitted that the collection of the product ai was helped for its implementation to all its existing customers, which include companies such as Spotify, Petsmart, TripAdvisor, Grammarly and more. But such is the ai ​​giant at this time that Hightouch discovered that he was also collecting new businesses as a result of the ai ​​decision.

While “doing things faster” has long been a strong use case to adopt ai, as described by hand, the motivations are maturing.

“Companies, at CEO level and digital director and marketing director, are really interested, how do we use ai to provide our customers with better experience and increase the value and income of life at our customer base?” said. The decision agents can “execute thousands of experiments to discover the best experience to deliver,” added Manhar.

Hygauch's previous funds include a round of seeds in 2020 and combinator and others; a $ 40 million round directed by the growth of ICONIQ; and a round of $ 38 million in 2023.