Google is bringing its Search Generative Experience (SGE) to more than 120 new countries, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya and South Africa, according to ai-international-expansion”>a blog post by Hema Budaraju of Google. SGE will also support four new languages: Spanish, Portuguese, Korean and Indonesian, adding to its current support for English, Hindi and Japanese.
Expansion means that a batch More people can choose to play with SGE. You’ll still have to jump through a few hurdles to try it: you have to subscribe through Google Search Labs ProgramAnd once you have it, you’ll only be able to use SGE in Chrome on desktop or the Google app on Android and iOS. (In the newly added countries, SGE can be accessed in Chrome on the desktop starting Wednesday and will be available in the Google app “over the next week,” according to Budaraju’s blog.)
In an interview, Budaraju declined to share if and when SGE might be available in more browsers. However, he did say that “in the future, we will probably have to come back to you.”
Interestingly, on my Search Labs page, there are notes saying that SGE and SGE navigation experiments end in December 2023. I asked Google about it. “Our goal with this phase of SGE is to gain feedback and iterate on the experience alongside our users,” Google spokesperson Craig Ewer said in a statement. The edge. “We have nothing more to share about future plans.”
That doesn’t exactly clarify things. But given this major expansion and CEO Sundar Pichai’s previous statement that SGE will eventually be “just how search works,” I doubt SGE is going away anytime soon.
Google is also adding some new features to SGE.
SGE results, when good, answer your queries without needing to click through to other sources, which is a pretty fundamental change to search. While Budaraju didn’t have any specific metrics to share on whether SGE results have changed click-through rates from search results to other sources, Google has already updated SGE to improve how it displays and contextualizes links.
