Google wants to make it easier for others to create powerful mixed reality experiences with the official release of a new Google Cloud tool, Immersive Stream for XR. The tool lets you scan a QR code or click a link to access a mixed reality experience, and behind the scenes, Google Cloud GPUs will host, render, and stream those experiences to your device. according to a blog post.
Google says it’s already using the technology for its new immersive view in Google Maps, which lets you see a 3D model of certain cities overlaid with details like traffic and nearby restaurants. But the company is also highlighting other ways to use Immersive Stream for XR, like placing virtual furniture in augmented reality (not exactly a new idea) or viewing virtual cars while you shop (not the newest idea either).
Immersive Stream for XR first announced at Google I/O in 2022but along with its wide availability on Thursday, Google also revealed that it now supports content built on Unreal Engine 5. Unreal Engine is increasingly popular with game developers, but it’s also used for many non-game applications, and the addition of UE5 support could go a long way for developers looking to take advantage of Immersive Stream for XR.
Google’s broader ambitions for mixed reality are a bit up in the air now that we know Google Labs VP Clay Bavor is leaving the company in March. Google won’t replace Bavor; instead, competition from him will be divided among other company executives.
