Google is testing another feature aimed at keeping users on search results pages, this time aimed at the popular recipe blogging industry.
The company is testing a new feature called Quick View that appears in some cooking recipes. A search for “chocolate chip cookie recipe,” for example, displays a “quick view” button on a recipe. from the Preppy Kitchen blog. Clicking on it brings up a complete recipe with ingredients, photos, and step-by-step instructions, all without leaving Google Search.
“We are always experimenting with different ways to connect our users with high-quality, useful information. We've partnered with a limited number of creators to begin exploring new recipe experiences in Search that are useful to users and add value to the web ecosystem. “We have nothing to announce at this time,” said Google spokeswoman Brianna Duff. The edge in an email. Duff added that the feature is a limited initial experiment and that the company has agreements with participating recipe bloggers. Preppy Kitchen did not immediately respond to a request for comment.
If you want to see Google's impact on the shape of the web, look no further than recipe blogs: sites that provide a fairly simple service but need to be Search engine optimized to the extreme to capture Google's attention and, by extension, traffic. The wall of text filled with personal stories or diary-like ramblings isn't placed in front of readers because bloggers want to; that text is there for Google's algorithms to understand the content of the page and (hopefully) rank it higher in search.
Although the option to view recipes in search is still in an early testing period, it's in line with how search is changing: Google wants users to stay on its services and platforms whenever possible. ai overviews, which extract details from web pages and synthesize responses using artificial intelligence, are designed to They make it unnecessary for searchers to scroll down through results and visit real web pages, even when the ai's answers are strange or completely inaccurate. The new recipes feature could have the same effect: what's the point of clicking on a site, or even comparing two different recipes, when Google has its own built-in answer?
