NEWSLETTER
In November, Google said it would carry out a "proof" In eight European countries that would omit the results of EU -based news editors for a small percentage of users. The results are inside and the survey says The news does not have a significant monetary value for the company. But the "Public experiment" It was barely done for scientific curiosity. The European Copyright Law says that the company must pay the editors to use articles fragments, and that Google probably use the data to try to beat the media.
"During our negotiations to comply with the European copyright Directive (EUCD), we have seen a series of inaccurate reports that greatly overestimate the value of the news to Google," The company wrote bluntly in its blog post explaining the experiment results. "The results have arrived: the European news content in the search does not have a measurable impact on advertising income for Google."
The director of Google Economics, Paul Liu, said that when the company eliminated the news content of one percent of users in Belgium, Croatia, Denmark, Greece, Italy, Netherlands, Poland and Spain, did not see changes in ad revenues by AD and only a 0.8 percent drop in use. (Initially it included France, but a court warned the company that would break an earlier agreement and face fines, so it retired). Liu concludes that "Any lost use was consultations that generated minimum or null income."
Techcrunch grades That Google is walking along a very fine line here. He already faces antimonopoly fines in France for news content, and Germany is increasing pressure on the company's news license tactics. None of the countries were ultimately included in the "experiment."
The company has a long history of use of the possible withdrawal of visibility as a negotiation stick in similar situations (successfully in some cases), including tests in Canada, California and Australia. In the last case, the Australian sand prevailed: after Google <a target="_blank" href="https://www.cnn.com/2021/01/22/tech/google-threatens-australia-search-news-intl-hnk/index.html”>threatened to eliminate all his search engine from the countryThe then Prime Minister Scott Morrison said: "Let me be clear. Australia makes our rules for the things you can do in Australia." The bill was approved and promulgated, and Google struck These are Australian media companies to license content. And yes, Google's search is still available.
This article originally appeared in Engadget at https://www.engadget.com/big-tech/google-sys-its-european-experiment-shows-news-is- Worthless-its-its-ad-business-161103352.html? SRC = RSSS
