YouTube gives creators better tools to show certain product ads exactly when they want in their videos. According to an announcement Wednesday, YouTube creators will be able to add timestamps to products they tag in their videos so that a buy button appears at the right time while watching them.
It’s a small thing, but it could make things easier for companies and creators working together on a video. I imagine both creator and sponsor will be happy to give the creator control over when the buy button appears. (Creators might also appreciate the controls since YouTube is removing some other ad options starting in November.)
YouTube is also offering creators a few other new features to purchase. Creators will be able to bulk tag affiliate products in their video libraries, which YouTube says could “help them monetize old content that still gets a lot of traffic.” And YouTube Studio will be able to show creators which affiliate products generate the most income starting “in the coming weeks.”
