Meta as an important aspect of its apps, and the platform is rolling out some new features for the format on Facebook. For one thing, Facebook is extending the maximum length of Reels to 90 seconds, instead of 60. It pushed the Instagram Reels time limit to 90 seconds last July, but both are below the maximum length of a TikTok video. , that .
TikTok and Instagram Reels have ways to sync clips to a song, and Facebook Reels is getting a similar feature called Grooves. Meta says this uses “visual beat technology” and automatically syncs and aligns movement with the beat of a song.
Elsewhere, Facebook will offer an easy way to generate Reels from your memories. You will also be able to take advantage of trending templates. This allows you to replace clips from an existing template with your own.
Meta claims that Reels is their fastest growing format. The number of views for Reels has more than doubled in the last year on Facebook and Instagram. The company says that Reels shares have also more than doubled on both platforms in the last 6 months. , users have been able to post Reels between the apps.
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