NEWSLETTER
Talk to many architects, and they will probably tell you that Autodesk software, including Autocad and Revit, has been indispensable for their work for decades.
But despite its generalized use, the former Co-Eceo and Director of Products of Autodesk, Amar Hanspal, says that the industry of architecture, engineering and construction (AEC) is using twentieth century tools to design buildings of the century XXI. Your last startup, Reason -A company that Hanspal describes as a “next generation design platform for buildings”-is establishing to change that. Now he has raised help from $ 46 million of that effort.
Hanspal is reaching the problem after a long career already in the space of AEC technology. He spent about 20 years in Autodesk, and then in 2018 he co -founded Bright Machines, a manufacturing automation company (which has raised significant funds). Six years later, Hanspal left bright machines and was looking for his next act.
Its exploration of the AEC industry revealed significant frustration among architects with the existing software, which is largely not based on the cloud and can take up to 45 minutes to process even simple editions.
In 2023, Hanspal associated with Brian Matthews, former product cto in Autodesk, to work in the motive.
The first Motif product will not be ready until the first half of this year, but Hanspal gave an approximate image of what would be. He said the reason is working on the construction of a platform that will offer a set of computer -assisted design tools in cloud natives that will have automatic learning elements and ai.
The $ 46 million that the startup has raised is now a combination of seed funds and series A. The A Series was directed by Capital G, the Alphabet growth fund, while Redpoint Ventures led the seed round.
The capital partner G, Jill Chase, told TechCrunch that he was investigating the software for architects before complying with the reason. She noticed that it is a very large market with obsolete products.
He wondered why the existing tools have not yet been interrupted and learned that technically putting 3D architecture models in the cloud is technically very difficult.
In addition to engineering complexity, selling these tools could be a challenge, said Chase. “You must have some element of trust and relationships with great architecture firms so that they even let you enter the door.”
When he met Henspal and Matthews, he immediately knew that his 40 -year -olds of experience in the AEC software industry will help them create a company that can face the headlines.
As for why it takes so long to launch the first product, Henspal compared the effort of the reason to design the Figma company, which was in stealth Mode for three years Before freeing anything.
“It is a very large and ambitious company that we know will take a substantial amount of effort to achieve,” said Hanspal.
The reason is not just to try to interrupt the AEC software. Other new companies in the sector include Snaptrude and Arcol.
But Hanspal is sure that the reason has the best opportunity to win in this market.
“It really requires a very special team that is willing to do hard work,” he said. “I think it's us.”
(Tagstotranslate) Architecture
