It's safe to say that and the European Commission are not exactly close friends. The two sides have been at odds over Apple's compliance, or alleged lack of compliance, with the European Union's Digital Markets Act (DMA), a law designed to check the power of major tech companies.
Apple would delay the launch of certain features in the European Union, including artificial intelligence tools, over concerns “that DMA interoperability requirements could force us to compromise the integrity of our products in ways that put user privacy at risk.” and data security. It turns out that the EU is not exactly happy with that decision.
The call to delay the rollout of Apple Intelligence in the EU is a “surprising and open statement that they know 100 percent that this is another way of disabling competition where they already have a strong position,” the EU's competition commissioner said. EU, Margrethe Vestager, at a Forum Europe event, according to ai-from-eu-shows-anticompetitive-behavior/” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:Euractiv;cpos:4;pos:1;elm:context_link;itc:0;sec:content-canvas” class=”link “>. Vestager added that the “short version of the DMA” means that companies must be open to competition to continue operating in the region.
I don't want to come to Apple's defense, but these comments are sure to raise eyebrows, especially after… tech-apple-antitrust/” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:Vestager also said;cpos:5;pos:1;elm:context_link;itc:0;sec:content-canvas” class=”link “> “Personally, I was quite relieved not to receive an ai-powered service on my iPhone.” Apple intends to bring Apple Intelligence to Europe more broadly, but is taking a cautious approach to the technology in that region due to “regulatory uncertainties” and ensuring it won't have to compromise on user safety.
The European Commission is currently conducting multiple investigations into the company for possible violations of the WFD. This week, he accused it of violating the law's anti-control provisions by preventing app developers from freely informing users about alternative payment options outside the company's ecosystem. If found guilty, Apple could have to pay a fine of up to 10 percent of its global annual revenue. Based on its 2023 sales, that could be a fine of up to $38 billion. The percentage of the fine can be doubled in case of repeated violations.
Earlier this year, before the DMA went into effect, the European Commission fined Apple for violating previous anti-steering rules. According to the Commission, Apple prevented rival music streaming apps from telling users they could pay less for subscriptions if they signed up outside of iOS apps. Apple has