Los Angeles, CA – PRP Group, a Hawke Media company, and K20 Connect announced a strategic partnership to provide a comprehensive range of communications solutions aimed at addressing the challenges facing educational institutions. This collaboration will address critical issues such as increasing enrollment, reducing chronic absenteeism rates, and improving teacher recruitment efforts.
By combining PRP Group's award-winning expertise in public relations and marketing for the education sector with K20 Connect's high-level educational leadership and communications strategies, the partnership offers a comprehensive suite of services designed to improve educational outcomes.
“The challenges facing school districts today, ranging from declining enrollment due to school choice and expiration of ESSER funding, require new, strategic approaches to district communications,” said Jacob Hanson , CEO of PRP Group. “This partnership allows us to identify opportunities for improvement and exploration and provide guidance to leaders as they evaluate and refine their overall communications strategy to boost their brand, share their message and strengthen their community as they work to drive enrollment, reduce absenteeism and improve. recruitment of teachers.
At the center of this partnership is the Strategic Communications Baseline Assessment, which allows districts to evaluate and refine their brand, messaging, and overall communications strategies. Additional services include educational strategy, governance, executive coaching and educational marketing. PRP Group offers comprehensive support through public relations strategy and content, crisis communications, media relations and media training, each designed to guide clients through the unique challenges of the education sector.
“In an era where educational institutions face unprecedented challenges, our partnership with PRP Group is not only timely – it is essential,” said Dr. Kecia Ray, Founder and CEO of K20 Connect. “By leveraging innovative communications strategies, we are empowering schools to engage their communities, increase enrollment, and attract top teaching talent, ultimately ensuring that all students have access to a quality education.”
Address key challenges for school districts
For district leadership:
School districts are facing declining enrollment and increasing absenteeism, issues that directly impact their budgets and overall operations. This is compounded by the expiration of federal ESSER funding and the growing influence of school choice legislation, which allows students and their funding to follow them to competing schools. The Strategic Communications Benchmarking service provided through this partnership provides district leaders with a clear path to strengthen their brand, refine their messaging, and engage their communities more effectively.
For K-20 education and educational technology providers:
The partnership also offers strategic support to education providers who are grappling with budget constraints in districts. Suppliers can no longer rely on marketing tactics of the past and must differentiate themselves in a competitive market. The combined expertise of PRP Group and K20 Connect provides education providers with in-depth market research, strategic communications and targeted public relations services that help them reach the right audience at the right time.
To learn more about how we can support your organization, visit us online. www.prp.group/connect-with-us.
About PRP Group
PRP Group, a Hawke Media company, is a leading public relations, marketing intelligence and strategic communications firm that has served the preschool and higher education markets for more than 20 years. A multi-year winner of the edtech Digest edtech Leadership Awards and the Edvocate Awards for Best edtech PR Firm, we specialize exclusively in education and have partnered with hundreds of businesses, organizations and nonprofits, from the most important names in the market to the highest level. growing startups, to create compelling stories for their specific educational audiences. PRP Group offers a variety of communications and media relations services for regional, national and educational media; crisis communications planning and management; and marketing intelligence. Everything we do is built on powerful, influential storytelling, authentic relationships, and a deep understanding of how to influence education buyers. Get more information at PRP Group
About K20 Connect
K20 Connect, led by Dr. Kecia Ray, is a woman-owned consulting firm specializing in providing strategic communications, change management, and market research services to school districts and education providers. Leveraging Dr. Ray's experience as a former superintendent and educational leader, K20 Connect helps districts and businesses address the complex challenges of modern education with customized and effective solutions. For more information visit www.k20connect.com.
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